Description: This textbook is an essential resource for anyone looking to excel in marketing in the business world. It covers a wide range of topics, from branding to consumer behavior and is designed to help you succeed in your marketing endeavors. Written by Boone and Kurtz, two experts in the field, this guide is a must-have for students and professionals alike. With its clear and concise explanations as well as an included marketing dictionary, this guide is perfect for anyone who wants to gain a deeper understanding of marketing concepts. The CD is in great condition and can reinforce some of the studies. The book is comprehensive, and -- although it's almost vintage -- the book is relevant to time-resilient marketing tools, skills, and research. Always stored in non-smoking environments.
Price: 29 USD
Location: La Grange, Kentucky
End Time: 2024-12-12T02:20:54.000Z
Shipping Cost: 7.55 USD
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Item Specifics
Restocking Fee: No
Return shipping will be paid by: Seller
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money Back
Educational Level: Adult & Further Education, High School, Vocational School
Personalized: No
Level: Intermediate, Advanced, Business
Country/Region of Manufacture: United States
Subject: Marketing
Item Length: 11in.
Item Width: 9.1in.
Author: Louis E. Boone Bait Company, David L. Kurtz
Publication Name: Contemporary Marketing
Format: Hardcover
Language: English
Publisher: Dryden Press
Publication Year: 1997
Series: The Dryden Press Series in Marketing
Type: Textbook
Item Weight: 69.8 Oz
Number of Pages: 864 Pages
